OUR VISION BEGAN IN TOP SALONS IN LOS ANGELES, NEW YORK CITY AND MIAMI, WHERE HOURS OF CAREFUL OBSERVATION LED TO A THOROUGH UNDERSTANDING OF THE NEEDS OF THE MODERN HAIRSTYLIST. THERE, THE CONCEPT FOR A GROUNDBREAKING FUSION OF TECHNOLOGY, FASHION AND FUNCTION WAS BORN. THE ABSOLUTEHEAT LINE IS A FASHION-FORWARD APPROACH TO PROVIDING A CUTTING-EDGE USER EXPERIENCE FROM START TO FINISH THAT TRANSLATES TO BETTER, MORE RELIABLE PERFORMANCE, SO YOU CAN TAKE YOUR CRAFT TO THE NEXT LEVEL.